One of the most important aspects to consider when designing a new website is adherence to web standards. In adhering to web standards, we are designing with current best practice and there are a range of benefits in doing this.
The advantages of adhering to web standards are:
- Faster page loading times.
- Better results from search engines.
- Greater flexibility of design. Because the structure and the content are separate to the formatting, changes to format, colours and design elements are much easier to achieve.
- Greater flexibility of use. Websites will resize well to a range of screen resolutions. Users can have access to features such as the ability to resize text and open printable pages if required.
- Greater flexibility of delivery over the longer term. In the medium-term, it may become important to deliver particular web content through mobile phones and other devices. Designing with web standards today will ensure ease of upgrade to other methods of delivery in the future.
In designing with web standards, the team at Ramble Communications adhere to the following guidelines for every site that we build:
- Base the design on the use of Cascading Style Sheets (CSS) so that formatting is separated from structure.
- Use XHTML (as opposed to HTML).
- Adhere to World Wide Web Consortium (W3C) guidelines on accessibility and the use of XHTML.
- Use the page validation services available via W3C.
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